Back after a long time, won't be gone anytime soon!

Hey There,

Firstly thank you for not unsubscribing even after me being super inconsistent let’s say non-existent.

To reward that loyalty here is a very special resource I build for you today.

If you know looking through facebook ads data can be super overwhelming.

Ps - In full disclosure I learned this trick from Ashvin Melwani - the CMO of obvi from their newsletter.

When you know how to track your ads and you want all your metrics in front of you this can make the ads dashboard really long.

To avoid and to also make your time spent in the Facebook ads dashboard more meaningful here is the perfect hack

I recently started using this way of tracking my metrics and it has been super easy for me to track performance from all aspects.

I divided my metrics into three broad segments and create a custom template for each segment.

I divide my metrics in the following segments:

• Soft metrics

• Creative metrics

• Conversion metrics

While I set this up I keep the following metrics constant across all:

1. Delivery

2. Attribution

3. Budget

4. Amount Spent

5. Website purchases

6. Cost per result

Here is how I segment various data points under each one of these metrics

Soft metrics:

1. Reach

2. Impressions

3. Frequency

4. CMP

5. Outbound clicks

6. Cost per outbound click

7. Outbound click through rate

Creative metrics:

For videos

1. Thumbstop/Hook rate (3 second video plays/Impressions)

2. Hold rate (75% video views/Impressions)

For statics:

1. Outbound clicks

2. Cost per outbound click

3. Outbound CTR

Conversion metrics:

2. Cost per result

3. Purchase ROAS

4. Purchase conversion value

5. Add to carts

6. Cost per add to cart

7. Initiated checkouts

8. Cost per initiated checkouts

9. NC-CPA (New customer - cost per acquisition can be found in Triple Whale)

10. NC-ROAS (New customer - ROA can be found in Triple Whale)

Breaking down my data in this way makes each visit to the ad manager very intentional

I want to check creative performance I can zero-in on the creative performance metrics and I can do the same for other objectives too.

Really appreciate you reading it all the way till here.

Keep scaling!

I run a meta ads agency, we recently helped a DTC brand stuck at $46,000 per month to scale to $168k in monthly revenue in 60 days.

Want the same for your brand? Book a call with us today: getdiskovered.com

Thanks,
Kaustubh