Hey There,

Welcome to the very first ep of the Facebook Ads 101 where I help you strategize and run better facebook ads for your CPG brand.

This week and the next few eps are going to be all about the upcoming festive season and how you can make the most out of it using Facebook ads.

According to a study by the National Retail Federation, 32% people plan and start their holiday shopping in the month of October.

Deloitte found that 40% of customers plan to do most of their holiday shopping online

This makes it important for you as a DTC brand to be prepared for prospects coming to your website with an intent to add products to their shopping list or even better to grab them before someone else does.

In today's ep I will be sharing 5 actionable tips that you can implement almost instantly to your Facebook ads strategy to make the most out of the 2023 holiday season.

Why do you need these strategies?

According to another study done by the National Retail Federation this year the average customer plans to spend $812 on holiday shopping and you definitely want a piece of this (pumpkin) pie.

1. Use Facebook ads to promote your special products:

If as a brand you have launched a special product for the holiday season, build a campaign on facebook and allocate a major portion of the Q4 budgets to promoting it using Facebook ads.

A study by Facebook found that CPG brands that used Facebook Ads to promote their holiday products saw an average increase in sales of 15% during the holiday season.

If you have special products listed on the website, but you are not using Facebook ads to promote them you are leaving heaps of incremental revenue on the table.

2. Dedicated landing page & PDPs for the season of joy:

As a CPG brand you can use dedicated landing pages for your roster of special products to reach new customers during the holiday season. They allow the brand to tailor their messaging and content to a specific audience.

Dedicated landing pages will help you in reducing distraction and increase conversions after a prospect has clicked on the Facebook ad. They can also include multiple highly targeted CTA which are strategically placed throughout the page which boost conversions.

3. Changing design elements across all ad creatives:

During the holiday season, there is a lot of competition for attention on Facebook. By changing your ad creative design, you can make your ads more eye-catching and memorable.

You can use consistent design elements for your holiday ads, website landing pages, and social media posts. This will create a more cohesive and consistent brand experience during the holiday season.

A study by AdEspresso found that brands that changed their ad creative design for the holiday season saw an average increase in conversions of 25%.

4. Changing ad communications for campaigns period:

Use holiday-themed keywords like keywords like "Halloween," "Thanksgiving," "Christmas," or "New Year's." and highlight the benefits of your products for the holiday season.

Address factors that can show why your product is the perfect gift for friends and family? How can your product help people celebrate holidays in a special way?

Use your messaging to express scarcity and demand. Let your customer know how the limited edition holiday products are selling fast and they should act now to avoid missing out.

5. Changing packaging design for the festive season:

A study by the National Retail Federation found that 49% of consumers say that holiday packaging influences their purchasing decisions.

Holiday packaging makes your products more visible on store shelves and online. It creates positive brand associations by evoking feelings of happiness, nostalgia, and excitement.

A study by Deloitte found that 54% of consumers are willing to pay a premium for products with special holiday packaging.

You can charge a premium as the special holiday packaging enhances the customer experience by making products more fun and enjoyable to open and use.

Do you still have time to implement these strategies for your Facebook ads?

If you have not started anything at all for the holiday season I have to admit you are a little late but it’s better late than never.

Some of these can still be implemented and executed effectively for your brand as this is just the beginning of October and people are still warming up for the holiday shopping spree.

Thanks for reading along,

As always, I appreciate you and look forward to serving you again on Saturday

All the best

Kaustubh

Ps

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Pps

We recently helped a CPG brand hit their first 100k+ month in just 60 days of working with us.

If you want me and my team to take over the Facebook ads for your CPG brand and help you Ace Q4