Hey There,

This week I was feeling super excited about ad creatives.

I feel this was also because I have been writing one ad every day for a new client we just onboarded and was going through tons of ads to gather inspiration.

I am sharing the 5 best ads that I came across this week and what made them stand out for me.

Will start with the 5th best and go up all the way to my favourite ad of the week

So let’s get started.

5. Instagram made me buy this

Yes it sound like a cliche but what stood out in this specific ad was how they framed the hook.

The format is ‘TikTok/Instagram made be buy this’ but they framed the hook in a unique way “I was scrolling when I came across this”.

This different way of framing the overused but effective ad format can help us stop the scroll and instantly grab attention of the person as it talks about the exact activity the person is doing in the moment - Mindless Scrolling

4. Someone That Looks Like The End Result

Choosing the right creator to make your ads is more important than you think.

Best brands are very choosy with the creators they decided to work with and the kind of briefs they share with each creators depending on their demographics.

The creator is the end result that anyone who buys these supplements will get by using them in the right way.

They also added some b-roll of her putting in the reps to create a visual connection with the lifestyle of the people who they want to attract.

3. The BFCM Fav

I saw many ads this BFCM but this one stood out for me as it was absolutely chaotic. (in a good way way)

When it comes to BFCM I like to leave Aesthetics outside the room. I want the ad to cover all aspects that can make a person come to my website and convert.

This ads has a sidebar roaring the sale and is using one of my most favourite UGC formats ‘Stacking multiple creator together’

It gives context, social proof and a great offer all within seconds for someone to make the buying decision.

2. The Highly Aesthetic Ad

“First impressions is the last impression” - We all have heard this proverb at a point in our lives.

Having these ads make it easy for your middle of funnel UGC to convert interest in cash. These ads becomes very important when you are in the business of selling a product directly connected to a person’s lifestyle.

If you look at the creative they have a shining text with very aspirational copy. The level of “make it look rich & luxury” is seriously high in this ad.

They act as the great top of funnel prospecting videos to make the brand more memorable and appeal to the innate desire to look rich.

1. The Green Screen Effect

This type of ads are the most prefered format of creatives for me.

In this video they choose to show different flavours of the product in the background but the possibilities are endless with this one.

I have added elements like

• product b-roll

• application tutorial

• how-to videos

• recipes

• ingredients list

• before & after

& there is still so much left that I feel I can do with this type of ads.

With that we come to an end of the list of a few cool ads I found in the past week.

Tweet of The Week

Whenever you are ready,

And are looking for a great partner that helps you turn your Meta ads account into a federal press that prints unlimited cash for your CPG brand

You can book a strategy call with me.

If you made it this far I really appreciate your time and hope you found these ads valuable.

Thanks for reading,
Kaustubh.