Using influencers the right way

Hey there,

Today I want to discuss something that we applied to a client and to skyrocketed their ad account performance withing a span of 4 days

An account that was scaling merely at a 2.3x ROAS started getting a 11x ROAS on this campaigns.

The client is a mid sized upcoming luxury brand and we have been telling them to double down on influencer collaborations since the past 6 months.

But unlike most of you guys they are slow on taking action.

They finally decided to give influencer collaboration a shot last month but it was limited to their organic content.

They collaborated with a famous celebrity last month. The day they posted her images the brand made a sale of ₹98,000 in a single day.

This was not enough, we have been pushing them to get influencer collaborations where they have permission to use that content as Meta ads.

Again being late on that, this month they go a mid sized influencer to collaborate with and finally they got permission to use it as a Facebook ad

The outcome was in front of them. They recovered the fees paid to the influencer withing 2 days of running this ad.

In 4 days it added another 100k to the revenue of the brand.

Using influencers generated content as Facebook ads is great as…

+ These type of ads are served at a very cheap CPM
+ They convert with high profitability even while prospecting
+ Such ads help in building brand trust
+ They add to the vanity or snob value of a brand
+ These ads build a wider pool of re-targeting audience

If you are a company that want to build a high vanity value around your product that in turn allows you to sell it at a premium price.

This strategy is something you must start practicing from today in you Facebook ad account.

There is one question that I get asked the most when I suggest this to brand,

How will we afford these influencers?

There are three ways you can do that:

1. Offer the influencer a base rate + usage rights deal:

   In this deal you pay the influencer a small amount upfront as the base rate and the pay them monthly usage rights till you are using their ad creatives.

2. Offer the influencer a percentage of the sales:

   Offer them 10% to 15% of the total sales generated from their ad for your store. Please don’t offer anything lower than that as it way to low for anyone to be interested in your offer.

3. Offer the influencer a valuable barter:

   Give them products worth a certain amount instead of paying them in cash. You can absolutely offer a complete package that includes one of each product listed on the website.

Giving out these might look like a huge cost upfront but test it and it will absolutely print money for your brand.

Make sure that you just don’t use the influencer as the selling point and try adding some valuable nuggets about the product in the ad too.

If you made it this far,

I really appreciate your time!

Whenever you are ready I can help you in the following way -

If you are looking for a Meta ads agency for your CPG brand that help you absolutely crush it and squeeze the most juice from every dollar you invest in meta ads…

Thanks,
Kausthbh